Webinar: Optimize Your Practice with Social Media
Saturday, September 21, 2019, 8:00 AM - 12:00 PM MDT
Category: PT PAC Event
Webinar: Optimize Your Practice with Social Media
REGISTER TODAYAbout Dr. Benedict Juanita Benedict received her Doctorate of Physical Therapy in 2012 from the University of Central Florida. Since that time, she has dedicated herself and her work to understanding the most effective strategies for patient education and compliance. Working in both home health and clinical settings encouraged her develop strategies to improve compliance while also setting up patients for success and health beyond physical therapy. While an ergonomic consultant for the dental industry, Dr. Benedict created industry specific content including blogs, podcasts, articles and continuing educational course material to address the needs of dental professionals. She is honored to have the opportunity to work with manufacturers, educators and other leaders in the industry to work to reduce the amount of injuries within the dental industry. Now, Dr. Benedict is using her knowledge of social media and patient compliance to help physical therapists establish a voice online. As the founder of PTSocial, a company dedicated to providing easily implementable strategies to leverage social media, she works with physical therapists to develop effective and engaging content to connect, educate and influence patients. Description Social media is increasingly becoming an informal entry point into the health care system. Research indicates potential patients use social media to educate themselves, to discuss treatment options, including trusted practitioners, and to find support for their medical issues. Unfortunately, the information found online or through social media is often inaccurate or misleading which may lead to exacerbations of symptoms or delay in appropriate care. Physical therapists have a unique opportunity to leverage social media to serve their current population and generate leads for new patients by becoming a trusted source of healthcare information. More than just a marketing endeavor, strategic and effective use of social media allows physical therapists to reach beyond the confines of the clinic walls to connect with their desired audience, provide evidence-based education, and influence lifestyle and health care choices. Upon completion, the participant will have the practical knowledge and tools necessary to launch a successful social media campaign to improve clinic census, to support patient education/compliance efforts and to advance physical therapy as a profession. Outline Hour 1:
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Hour 4:
Objectives At the end of this course the attendees will be able to:
Contact: [email protected] |